Growth Partnership · Fashion
Lavinia Couture
Fashion brand · 2021 — present
Since 2021 we have run Lavinia Couture’s entire growth stack — web, A/B testing, paid social and SEO — under one roof. Four years on, monthly revenue is roughly 30× the year-1 baseline, the brand owns position #1 on Google for its name and a dozen close variants, and every lira spent on its Big November 2023 retargeting push returned 175 in revenue.
A four-year growth partnership for a Turkish fashion brand — covering web design, A/B testing, paid social and SEO as one connected engine, with a Big November retargeting campaign that turned every lira spent into 175.
Scope
Multi-year growth partner — web design, A/B testing, paid social and SEO
Year
2021 — Present
- Growth Marketing
- Fashion & e-commerce
The results
Return on ad spend during the Big November push — every lira spent on retargeting came back as 175
Monthly revenue today vs. the brand’s year-1 baseline (2021) — four years of compounding, paid for itself many times over
Average Google position for the Lavinia Couture name and a dozen close variants — 82.8% click-through rate on every brand search
What this means for your business
If you run an e-commerce brand and you’re tired of paid media that “doesn’t quite pay for itself”, this is the kind of multi-year partnership that turns spend into investment.
Your spend earns its keep — and then some
During the Big November push, every lira spent on retargeting returned 175 in revenue. When the audience is warm and the data is right, paid social stops being a cost and starts being an investment.
Four years of compounding, not a one-off win
Monthly revenue today is roughly 30× the year-1 baseline. That is what happens when design, A/B testing, paid social and SEO compound for years under one team — instead of starting from zero every time a new agency comes in.
Your brand owns its own search results
For Lavinia Couture and a dozen close-variant brand searches, the site averages position #1 on Google with an 82.8% click-through rate. People who hear about the brand find it on the first result, every time.
The brief
A loved brand, four years of compounding growth.
We have been Lavinia Couture’s digital partner since 2021. The brand was already loved by its customers — what it needed was a growth engine that turned that loyalty into reliable revenue without burning ad budget on cold audiences.
Instead of stitching together separate vendors for design, A/B testing, paid social and SEO, the brand asked us to run all four under one roof. Four years on, that decision is the reason every channel feeds the next.
How we run it
One growth stack, every lever connected.
The strategy is straightforward: keep the brand experience exceptional, then spend smart on the people who already know it. We design and iterate the site, A/B test product and checkout pages continuously, and run paid social where the data tells us — not where assumptions tell us.
For SEO, we own the brand name. Across Lavinia Couture’s name and its dozen close variants, the site averages a top-1 Google position with an 82.8% click-through rate — anyone searching for the brand finds it on the first link, every time.
The biggest single moment came during the brand’s "Big November" sale. Instead of pouring fresh budget at cold audiences, we focused the entire spend on people who had already interacted with the brand — and made every lira return 175 in revenue.
What we run
Four years of compounding work, under one roof.
- 01Brand-aligned web design and ongoing UX iteration
- 02Continuous A/B testing across landing pages, product pages and checkout
- 03Paid social campaigns split between cold prospecting and high-converting retargeting
- 04SEO that owns the brand name and every close variant on Google’s first page
- 05Big November retargeting play: 175× return on every lira of ad spend
Want results like these?
If you run an e-commerce brand and you’re tired of paid media that “doesn’t quite pay for itself”, this is the kind of multi-year partnership that turns spend into investment.
Book a free 15-minute strategy call. We’ll look at where you are, what’s costing you customers, and exactly what we’d build to fix it — no pitch, no obligation.
What we did on this project — and can do for you
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